Baywatch star David Hasselhoff has teamed up with holiday company First Choice to create the 'ultimate summer song' as part of its Summer Hoff Music campaign.

Jeremy Ellis, Marketing and Customer Experience Director for First Choice, said 'We are excited to be taking our music campaign one step further this year by challenging "The Hoff" to produce the ultimate summer track. David brings to mind memories of sun, sea and sand so let's see if this intriguing collaboration can become the soundtrack to the summer'. For further information visit www.firstchoice.co.uk/summer-hoff-music.